Loyalty Trust and Innovation
Built on Base. Coinbase Integrated. Designed by Butterfly.
We're not reinventing loyalty with hype — we're rebuilding it with trust. Coinbase and Base provide the rails. Butterfly provides the strategy, storytelling, and systems to make it work, step by step.
We Know You've Been Burned Before
Many innovative brands invested in NFTs and Web3 during the hype cycle — only to face broken promises, abandoned communities, and wasted budgets. We get it. This time is different. We're building loyalty ecosystems the right way: with proven infrastructure, measured outcomes, and a no-hype approach rooted in trust.
The 2021-2022 NFT Era
What went wrong
Hype-Driven
Big promises, quick crashes, empty communities
Speculation-First
Trading over utility, financial games, no real engagement
One-Off Drops
Isolated campaigns, no follow-through, fragmented experiences
Community Burnout
Exhausted fans, broken trust, abandoned projects
Today with Butterfly Studios
How we're different
Trust-Based Value
Realistic goals, proven infrastructure, transparent execution
Utility-First
Real benefits, meaningful rewards, lasting value creation
Connected Ecosystems
Integrated experiences, network effects, compounding engagement
Sustained Engagement
Long-term growth, measured outcomes, genuine belonging
How We Build Trust Over Time
Strategy & Risk Controls
Thoughtful planning and safeguards
Fan Utility
Real value for your community
Loyalty Loops
Engagement that compounds
Shared Value & Measurement
Prove ROI together
Our Loyalty System Trust Principles
Five foundational principles that ensure your loyalty ecosystem is secure, reliable, and built to last — with fan, audience, and customer experiences at the center of everything.
Fan & Customer Experience
Every technical decision, every security measure, every piece of infrastructure exists to serve one purpose: creating exceptional, trustworthy experiences for your fans and customers. This isn't just a pillar — it's the roof that everything else supports.
Coinbase Infrastructure
Built on the same infrastructure that secures billions in assets for millions of users worldwide. Base leverages Coinbase's decade of experience in crypto security and compliance.
- 99.99% uptime reliability
- Enterprise-grade security protocols
- 24/7 monitoring and support
Battle-Tested Security
Security isn't an afterthought—it's foundational. Base inherits Ethereum's proven security model while adding additional layers of protection and monitoring.
- Ethereum L2 security guarantees
- Multi-signature wallet support
- Regular security audits
Regulatory Compliance
Navigate the regulatory landscape with confidence. Coinbase's commitment to compliance and transparency extends to Base and all projects built on it.
- US regulatory compliance
- KYC/AML framework support
- Transparent operations
Lightning Performance
Fast, efficient, and cost-effective. Base's Layer 2 architecture delivers near-instant transactions at a fraction of the cost of Ethereum mainnet.
- Sub-second transaction finality
- Minimal gas fees
- Scales to millions of users
Credibility and Trust Layers
Butterfly Studios
Experience Layer
- • No-hype, win–win loyalty design built over time
- • Measured outcomes: engagement, retention, LTV, earned media
- • Network effects via the NCTR Alliance
Coinbase
Trust Layer
- • Partnered with the world's most trusted crypto infrastructure
- • Institutional-grade custody, compliance, and security
- • Enterprise readiness from day one
Base
Technology Layer
- • Fast, affordable, open L2 built on Ethereum by Coinbase
- • Interoperability and transparency for real-world brand use cases
- • Developer-friendly and future-proof
Why Base?
Base provides the perfect foundation for enterprise loyalty programs: the security and trust with Coinbase integration.
Built as an Ethereum Layer 2, Base offers low-cost transactions, EVM compatibility, and access to the broader Ethereum ecosystem—all backed by Coinbase's proven infrastructure.
Let's build your loyalty ecosystem future on solid ground.
Every loyalty ecosystem we build is secured by Coinbase infrastructure and runs transparently on Base — ensuring trust, compliance, and scalability from day one.