Your Fans Fill the Stadium.
Give Them a Stake in the Win.
Butterfly Studios helps sports teams and leagues turn season ticket holders and die-hard fans into franchise stakeholders with token-powered loyalty that rewards every cheer, every purchase, every moment of fandom — built on Base by Coinbase.
✅ Zero disruption to ticketing & operations — We integrate with Ticketmaster, SeatGeek & your existing fan systems
⚡ Only 3 sports team slots available for Q1 2026
The True Fan Disconnect
Your most loyal fans spend thousands per season. They get a t-shirt and parking problems.
🔴 The Current Reality:
- × Season ticket holders spend $5K-$50K per year but have no ownership or loyalty benefits
- × Fan data siloed across ticketing, merchandise, mobile app, social media
- × Can't differentiate between die-hards and casual attendees
- × No way to reward fans during off-season or losing streaks
- × Ticket scalpers and resellers profit more than loyal fans
- × Traditional loyalty programs feel corporate and meaningless in sports
✅ The Token-Powered Solution:
- ✓ Reward fans for tickets, merchandise, attendance streaks, watch parties, social engagement
- ✓ Unified fan profile across all touchpoints - one identity, one loyalty system
- ✓ Recognize and reward your true die-hards vs. one-time attendees
- ✓ Keep fans engaged year-round with token-powered experiences and perks
- ✓ Tokens unlock VIP access, meet & greets, playoff priority, exclusive merchandise
- ✓ Anti-scalper protection ensures real fans benefit, not ticket brokers
Launch Without Risk. Engage Without Limits.
Your ticketing stays live. Your operations stay smooth. Your fans get revolutionary rewards.
Plug Into Your Systems
Seamless integration with Ticketmaster, SeatGeek, AXS, custom ticketing platforms, merchandise systems, mobile apps, and CRM. No migration. No platform replacement. Just enhanced fan loyalty layered on top.
We Handle Everything
No blockchain team needed. No league approval complexity. No infrastructure overhead. We build, launch, and manage the technical platform while you focus on winning games and filling seats.
Prove Impact First
6-week pilot with real fans and real games. Track season ticket renewal rates, merchandise sales, attendance, social engagement, and fan lifetime value. Scale only when the numbers prove it works.
Sports Standard:
Full token-powered fan loyalty integrated with your ticketing, merchandise, and fan engagement platforms in 6 weeks, with zero disruption to game day operations, zero internal engineering burden, and measurable ROI from the first home game.
How Sports Organizations Use Tokenized Loyalty
Real use cases across professional teams, college athletics, and leagues
🏆 Professional Teams
Reward season ticket holders, merchandise buyers, game attendees, and social superfans. Tokens unlock playoff priority seating, meet & greets with players, locker room tours, VIP parking, exclusive jersey drops, and ownership-like perks tied to team performance.
🎓 College Athletics
Build alumni engagement and student loyalty. Reward fans for attending games, tailgating, donations, merchandise, and social support. Tokens unlock homecoming access, recruiting day invites, athletic facility tours, and NIL-compliant fan experiences.
🏟️ Sports Leagues
Create unified loyalty across multiple teams and markets. Fans earn tokens for attending any game in the league, buying league merchandise, participating in fantasy sports, and cross-team engagement. Build a Marvel-style sports universe where fandom transcends team loyalty.
⚡ Fan Clubs & Supporters
Empower official fan clubs and supporter groups with digital recognition. Reward watch parties, road game attendance, social advocacy, and community organizing. Tokens unlock exclusive group experiences, away game travel packages, and direct access to team leadership.
Increase in season ticket renewals
Lift in merchandise sales per fan
Increase in social engagement
"Season ticket renewal rate jumped from 72% to 94% after we launched token loyalty. Our die-hard fans finally feel like they own part of the team's success."
— Marcus Johnson, VP Fan Experience @ Major League Soccer Team
"Token loyalty turned our merchandise problem into a revenue engine. Fans with tokens spend 3.5x more per season than regular attendees."
— Sarah Martinez, CMO @ Division I Athletic Program
The Sports Fan Loyalty Pilot
6 Weeks. Real Fans. Real Games. Measurable Results.
🛡️ No ticketing disruption. No game day risk. No operational changes required.
Your Pilot Includes:
Strategy Workshop — define your fan loyalty goals, season ticket holder retention targets, and success metrics aligned with team performance.
Platform Integration — connect ticketing, merchandise, mobile app, social media, and fan engagement systems.
Pilot Launch — real fans earning tokens at real games, with real-time tracking of renewals, merchandise, attendance, and engagement.
⏰ Limited to 3 sports organizations per quarter — Book before season starts
Why Sports Teams Trust Us
We understand sports culture. We protect fan data. We deliver measurable wins.
After years of empty NFT promises in sports, we rebuilt loyalty for teams and leagues: real fans, real rewards, real business impact.
"We help sports organizations transform their most loyal fans from ticket buyers into franchise stakeholders who drive renewals, revenue, and championship-level culture."
Frequently Asked Questions
Everything you need to know about sports fan loyalty
How does tokenized loyalty work for sports teams?
Token-powered loyalty rewards fans for every interaction with your team: ticket purchases, merchandise, game attendance, social engagement, watch parties, fantasy participation. Fans earn tokens that unlock VIP experiences, meet & greets, exclusive access, season ticket priority, and real value tied to team success.
How do you integrate with ticketing systems?
We integrate seamlessly with Ticketmaster, SeatGeek, AXS, and custom ticketing platforms via API. We also connect with merchandise systems, CRM platforms, and fan engagement apps. No migration required - loyalty layers on top of your existing infrastructure.
Can this work for professional teams, college athletics, and leagues?
Yes. Our platform works for professional sports teams (NFL, NBA, MLB, NHL, MLS, etc.), college athletics programs, entire sports leagues, minor league teams, and international sports organizations. Scalable from single teams to multi-team franchise ecosystems.
What about compliance and regulations?
We build utility-based loyalty tokens with full regulatory compliance. All systems are designed for sports organizations with strict NCAA rules (for college), league regulations, and fan data privacy requirements (GDPR/CCPA). Legal frameworks reviewed by sports-specialized counsel.
What results do sports teams see?
Sports pilot data shows 45-65% increase in season ticket renewals, 40-55% lift in merchandise sales, 4x increase in social engagement, higher attendance rates, and significantly more fan spending per season. True fans become your most valuable asset and marketing force.
Turn Your Fans Into Your Franchise Value.
Ready to reward your true fans?