Turn One-Time Visitors Into Lifetime Wellness Advocates
Reward Healthy Habits. Build Lasting Change.
Transform your members into passionate advocates with token-powered loyalty that rewards consistency, community, and commitment to their wellness journey — built on Base by Coinbase.
✅ Zero disruption to your current systems — We plug into your existing Mindbody, Wellnessliving, or wellness platform
⚡ Only 3 wellness brand slots available this quarter
Your Members Start Strong, Then Disappear
Traditional wellness programs fail because they only reward purchases, not the healthy behaviors that create lasting change. Members lose motivation, consistency drops, and retention suffers.
Members come inconsistently
They sign up with enthusiasm but attendance drops after the first month. No system rewards consistency, so healthy habits never form. You're stuck in an endless cycle of acquisition without retention.
Can't reward non-transactional behaviors
Your members need to be rewarded for meditation streaks, workout consistency, health tracking, and community participation — not just purchases. Traditional loyalty programs can't handle this.
High churn after initial excitement
The first 90 days are critical, but most members quit before they see real results. No psychological hooks keep them coming back when motivation naturally wanes. Lifetime value suffers.
Punch cards don't build long-term commitment
Physical punch cards get lost, digital points feel meaningless, and discounts train members to wait for sales. None of these create emotional investment in your wellness community or their own health journey.
"Before Butterfly, our members would come for a few weeks then disappear. Now they're earning tokens for every workout, every streak, every milestone. Our 90-day retention went from 35% to 78%, and members are posting about their token earnings on social media. It's completely changed our business."
Reward Healthy Habits, Create Lasting Change
Butterfly's tokenized loyalty transforms your wellness program by rewarding the behaviors that matter most — consistency, community, and commitment to the journey.
Reward Every Healthy Behavior
Members earn tokens for class attendance, workout streaks, meditation consistency, personal records, health tracking, community participation, accountability check-ins, and more. You define what behaviors align with your wellness philosophy.
✓ Class check-ins
✓ Workout streaks
✓ Milestone achievements
✓ Health tracking
✓ Community engagement
Members Own Their Wellness Journey
Unlike traditional points that expire or get forgotten, tokens are real digital assets members own in their wallet. They can track their wellness progress, see their token balance grow, and feel proud of their commitment. This creates deep emotional investment in both their health and your brand.
✓ Wallet ownership creates psychological commitment
✓ Tokens become status symbols within your community
✓ Members show off their achievements on social media
Redeem for What Motivates Them
Members redeem tokens for free classes, service upgrades, supplements and products, exclusive workshops, recovery services, nutrition consultations, membership extensions, or community experiences. You control the catalog and economics to maximize both motivation and margin.
✓ Free classes & service upgrades
✓ Supplements & retail products
✓ Exclusive workshops & experiences
✓ Recovery services & consultations
Launch Without Risk. Zero Disruption to Your Operations.
We integrate seamlessly with your existing wellness platform and handle all the complexity. Your team keeps using the tools they know — loyalty runs invisibly in the background.
Plug Into Your Systems
We integrate via API with Mindbody, Wellnessliving, ClassPass, Shopify, health tracking apps, and custom wellness platforms. Members earn tokens automatically for check-ins, bookings, purchases, and tracked behaviors.
✓ No switching platforms
✓ No staff retraining
✓ No workflow changes
We Handle Everything
Our white-glove team manages token design, smart contract deployment, member wallet setup, redemption catalog creation, staff training, and ongoing support. You focus on wellness — we handle the blockchain.
✓ 6-week implementation
✓ Zero technical burden
✓ Dedicated success manager
Prove Impact First
Start with a 6-week pilot targeting your most at-risk member segment. See improved retention, increased visit frequency, and higher engagement before committing to a full rollout. Data-driven, risk-free validation.
✓ Small pilot cohort
✓ Clear success metrics
✓ Expand only after proof
Proven Success Across Every Wellness Vertical
From fitness studios to supplement brands, tokenized loyalty drives retention, consistency, and lifetime value across the entire health and wellness ecosystem.
Fitness Studios & Gyms
Build consistent workout habits and celebrate member achievements
✓ Class attendance rewards: Members earn tokens for every class, with bonus rewards for morning classes or less-popular time slots
✓ Workout streaks: Reward consistency with escalating bonuses for 7-day, 30-day, and 90-day streaks
✓ Personal records: Celebrate member milestones like first pull-up, weight loss goals, or strength achievements
✓ Community challenges: Group competitions and team-based token earnings drive camaraderie and social accountability
Wellness Centers & Spas
Drive treatment packages and reward self-care consistency
✓ Treatment packages: Reward members who book multi-session packages for massage, acupuncture, or therapy
✓ Self-care streaks: Bonus tokens for maintaining regular wellness appointments (monthly massage, weekly meditation)
✓ Recovery services: Drive adoption of sauna, cryotherapy, red light therapy, or float tank sessions
✓ Referral rewards: Members earn tokens for bringing friends to experience your wellness services
Supplement & Nutrition Brands
Build subscription loyalty and reward healthy nutrition habits
✓ Subscription loyalty: Reward members for maintaining active subscriptions with escalating monthly token bonuses
✓ Health tracking: Connect with nutrition apps to reward members for logging meals, hitting macros, or tracking supplements
✓ Educational engagement: Reward members for reading nutrition content, watching videos, or completing wellness courses
✓ Product reviews: Drive social proof by rewarding detailed product reviews and before/after stories
Health & Meditation Apps
Drive daily active usage and long-term behavior change
✓ Daily usage rewards: Members earn tokens for opening the app and completing daily meditation, yoga, or wellness activities
✓ Goal completion: Reward users who complete meditation streaks, finish wellness programs, or hit sleep/step goals
✓ Community participation: Drive engagement in forums, group challenges, or accountability partnerships
✓ Subscription retention: Reward long-term subscribers with exclusive content access or premium feature tokens
Increase in visit frequency and consistency
Reduction in 90-day churn rate
Increase in member lifetime value
"Our meditation app struggled with daily active usage — people would use it for a few days then forget. With tokenized rewards for meditation streaks, our DAU/MAU ratio went from 22% to 61% in three months. Members are now proudly posting their token balances and streak achievements. It's become a status symbol in our community."
Start Small. Prove Impact. Scale Fast.
Launch a 6-week pilot with your most at-risk member segment. Measure retention lift, visit frequency, and engagement improvements. Expand to your full membership only after proving ROI.
Integration, token design, wallet setup, staff training
Pilot launch with target cohort, member onboarding
Data analysis, results review, full rollout planning
30-minute strategy session • No technical knowledge required • See if tokenized loyalty is right for your wellness brand
Frequently Asked Questions
Everything you need to know about tokenized loyalty for health and wellness brands.
How does tokenized loyalty help with health and wellness retention?
Traditional wellness programs struggle because they only reward purchases, not healthy behaviors. Butterfly's tokenized loyalty rewards the behaviors that matter: class attendance, workout streaks, meditation consistency, health tracking, community participation, and milestone achievements. Members earn tokens for building healthy habits, which drives 40-65% increases in visit frequency and dramatically improves long-term retention. By rewarding the journey, not just transactions, you create lasting behavior change.
What wellness behaviors can we reward with tokens?
You can reward any behavior that supports your members' wellness journey: class/session attendance, workout or meditation streaks, personal records and milestones, health metric tracking (weight, sleep, nutrition), educational content completion, community forum participation, accountability partner check-ins, referrals and guest visits, social media engagement with wellness content, and subscription renewals. The platform is flexible - reward what matters most to your wellness philosophy and business model.
How does this integrate with Mindbody, Wellnessliving, or my existing wellness software?
Butterfly plugs directly into your existing wellness management system via API with zero disruption. We connect with Mindbody, Wellnessliving, ClassPass, Shopify (for supplements/products), health tracking apps, and custom wellness platforms. Member check-ins, class bookings, purchases, and tracked behaviors automatically trigger token rewards. Your team continues using the tools they know - the loyalty layer runs invisibly in the background. Setup takes 2-3 weeks with our white-glove implementation team handling all technical work.
Can members redeem tokens for wellness services and products?
Absolutely. Members can redeem tokens for what motivates them most: free classes or sessions, service upgrades (regular massage → deep tissue), retail products and supplements, exclusive workshops or training sessions, membership discounts or extensions, recovery services (sauna, cryotherapy), nutrition consultations, branded merchandise, or even community experiences like wellness retreats. You control the redemption catalog and token values to match your business model and margins.
What results do health and wellness brands typically see?
Health and wellness brands using tokenized loyalty see dramatic improvements: 40-65% increase in visit frequency and consistency, 35-55% reduction in churn rate after the critical first 90 days, 50-75% increase in member lifetime value, 30-45% growth in supplement/product purchases, 45-60% more community engagement and social proof, and 25-40% increase in referrals from existing members. Most importantly, members report higher satisfaction because they're being rewarded for their commitment to wellness, not just spending money.
Ready to Transform Your Wellness Community?
Book a 30-minute strategy session to see how tokenized loyalty can drive retention, build consistent healthy habits, and turn your members into passionate wellness advocates.
🟢 Book Strategy Session Now →No technical knowledge required • See real examples from wellness brands • Get a custom pilot roadmap
Transform your wellness community with tokenized loyalty