Your Customers Visit Multiple Locations.
Give Them One Unified Reward System.
Butterfly Studios helps franchise brands unify customer loyalty across all locations with token-powered rewards that work system-wide — driving visit frequency, cross-location traffic, and brand advocacy — built on Base by Coinbase.
✅ Zero disruption to franchisee operations — We integrate with POS, mobile ordering & delivery platforms
⚡ Only 3 franchise brand slots available for Q1 2026
The Multi-Location Disconnect
Customers love your brand but each location treats them like a stranger.
🔴 The Current Reality:
- × Customers visit multiple locations but loyalty programs are fragmented or non-existent
- × Franchisees operate independently - no unified customer data or recognition
- × Can't reward customers who visit different locations (traveling, commuting, exploring)
- × Brand-level loyalty competes with franchisee autonomy and economics
- × Traditional punch cards and apps feel outdated and don't drive brand loyalty
- × Missing opportunities to create brand advocates who drive new location openings
✅ The Token-Powered Solution:
- ✓ Unified loyalty across all locations - customers earn tokens at any franchise
- ✓ Single customer identity with full visit history and preferences across the system
- ✓ Reward cross-location visits, road trip frequency, travel loyalty, exploration bonuses
- ✓ Brand controls loyalty strategy; franchisees add local bonuses; transparent revenue attribution
- ✓ Tokens unlock brand-wide rewards, VIP experiences, new location previews, exclusive menu items
- ✓ Turn loyal customers into franchise advocates who drive new market demand
Launch Without Risk. Scale Across Your Network.
Franchisees stay autonomous. Operations stay smooth. Customers get unified rewards.
Plug Into Existing Systems
Seamless integration with franchise POS (Toast, Square, Clover, NCR), mobile ordering, delivery platforms (DoorDash, Uber Eats), and franchise management software. No migration. No franchisee disruption.
We Handle Everything
No technical burden on franchisees. No complex onboarding. No operational changes. We manage the platform, integration, and support while you focus on franchise growth and brand building.
Prove System-Wide Impact
6-week pilot across select locations. Track visit frequency, cross-location traffic, customer LTV, franchisee same-store sales, and brand loyalty. Scale when data proves unified loyalty drives growth.
Franchise Standard:
Full token-powered unified loyalty across your entire franchise network in 6 weeks, with zero disruption to franchisee operations, transparent revenue attribution per location, and measurable impact on system-wide growth from day one.
How Franchise Brands Use Tokenized Loyalty
Real use cases across QSR, retail, service, and hospitality franchises
🍔 QSR & Fast Food
Reward customers for visits at any location, mobile ordering, delivery, drive-thru frequency, and menu exploration. Tokens unlock free items, exclusive LTO access, catering discounts, and brand experiences. Drive visit frequency and same-store sales across the system.
🛍️ Retail Franchises
Build unified loyalty across all store locations. Reward purchases, cross-location visits, seasonal shopping, and brand advocacy. Tokens unlock exclusive products, VIP shopping events, early access to sales, and personal shopping services. Increase basket size and visit frequency.
💪 Service Franchises
Unite fitness, salon, automotive, or home service franchises with shared loyalty. Reward service visits, memberships, referrals, reviews, and travel loyalty. Tokens unlock service upgrades, free add-ons, priority booking, and exclusive member experiences. Drive retention and cross-location usage.
🏨 Hospitality Franchises
Create Marriott-level loyalty for hotel, restaurant, or entertainment franchises. Reward stays/visits across locations, brand exploration, seasonal travel, and social advocacy. Tokens unlock room upgrades, exclusive dining, priority reservations, and VIP experiences. Build brand loyalty beyond location convenience.
Increase in visit frequency
Lift in cross-location visits
Increase in same-store sales
"Unified loyalty finally solved our multi-location problem. Customers visiting 2+ locations now spend 52% more annually and our franchisees are seeing 38% same-store sales growth."
— Michael Torres, VP Franchise Development @ QSR Brand (450 locations)
"Token loyalty gave us brand-level recognition without taking autonomy from franchisees. Revenue attribution is transparent and our network is growing 3x faster."
— Lisa Chen, CMO @ Fitness Franchise (120 locations)
The Franchise Loyalty Pilot
6 Weeks. Real Locations. Real Customers. System-Wide Results.
🛡️ No franchisee disruption. No POS changes. No operational complexity.
Your Pilot Includes:
Strategy Workshop — define your brand loyalty goals, franchisee economics model, and success metrics tied to system-wide growth.
Multi-Location Integration — connect POS systems, mobile ordering, delivery platforms, and franchise management software across pilot locations.
Pilot Launch — real customers earning tokens across pilot locations, with real-time tracking of visit frequency, cross-location traffic, LTV, and franchisee sales impact.
⏰ Limited to 3 franchise brands per quarter — Book your system-wide advantage
Why Franchise Brands Trust Us
We understand franchise economics. We respect franchisee autonomy. We drive system-wide growth.
After years of failed franchise loyalty attempts, we rebuilt it right: unified brand experience, transparent economics, measurable results.
"We help franchise brands transform fragmented location loyalty into unified brand advocacy that drives visit frequency, cross-location traffic, and sustainable franchise growth."
Frequently Asked Questions
Everything you need to know about franchise loyalty
How does tokenized loyalty work for franchise systems?
Token-powered loyalty creates a unified rewards program across all franchise locations. Customers earn tokens for purchases at any location, visit frequency, reviews, referrals, and social engagement. Tokens unlock rewards redeemable at any franchise location, plus exclusive brand-level perks and experiences.
How do you handle franchisee independence?
We balance brand-level loyalty with franchisee autonomy. Franchisors control the overall loyalty strategy and brand rewards, while franchisees can add location-specific bonuses and experiences. Revenue attribution and redemption costs are tracked per location with transparent reporting for all stakeholders.
What franchise types work with tokenized loyalty?
Our platform works for QSR/fast food franchises, retail franchises, service franchises (fitness, salons, automotive), hospitality franchises (hotels, restaurants), and any multi-location brand with franchise or corporate-owned locations. Scalable from 10 to 10,000+ locations.
How do you integrate with franchise POS systems?
We integrate with major franchise POS systems (Toast, Square, Clover, NCR, Oracle), mobile ordering platforms, delivery aggregators (DoorDash, Uber Eats), and franchise management software. API-based integration layers loyalty on top without disrupting franchisee operations.
What results do franchise brands see?
Franchise pilot data shows 35-55% increase in visit frequency, 40-60% lift in cross-location visits, 45-65% growth in customer lifetime value, 30-45% increase in franchisee same-store sales, and significantly higher brand loyalty vs. location loyalty. Unified loyalty drives system-wide growth.
Turn Your Franchise Into a Unified Brand.
Ready to unify your franchise loyalty?