Your Best Customers Buy Again and Again.
Give Them a Stake in Your Brand.
Butterfly Studios helps fashion brands turn repeat customers into brand advocates with token-powered loyalty that rewards every purchase, every share, every moment of brand love — built on Base by Coinbase.
✅ Zero disruption to your ecommerce — We integrate with Shopify, Klaviyo, Instagram & your existing stack
⚡ Only 3 fashion brand slots available for Q1 2026
The Brand Advocate Problem
Your top 10% of customers drive 50%+ of revenue. They get a birthday discount code.
🔴 The Current Reality:
- × Repeat customers spend 3-5x more but get no ownership stake in your brand's success
- × Customer data fragmented across Shopify, Klaviyo, Instagram, TikTok, SMS
- × No way to reward UGC creators, brand advocates, and social ambassadors fairly
- × Traditional loyalty programs feel transactional and meaningless in fashion
- × Can't differentiate between bargain hunters and true brand enthusiasts
- × Missing opportunities to monetize brand community and hype cycles
✅ The Token-Powered Solution:
- ✓ Reward customers for purchases, reviews, UGC, social shares, referrals, and brand advocacy
- ✓ Unified customer identity across ecommerce, social, email, and IRL experiences
- ✓ Fair, transparent rewards for influencers, ambassadors, and micro-creators
- ✓ Tokens unlock early access, exclusive colorways, VIP events, styling sessions, brand experiences
- ✓ Identify and reward true brand enthusiasts vs. discount shoppers
- ✓ Create hype, scarcity, and community around drops and collections
Launch Without Risk. Scale Without Limits.
Your ecommerce stays live. Your operations stay smooth. Your customers get revolutionary rewards.
Plug Into Your Stack
Seamless integration with Shopify/Shopify Plus, WooCommerce, Klaviyo, Instagram Shopping, TikTok Shop, and influencer platforms. No migration. No platform replacement. Just enhanced loyalty layered on top.
We Handle Everything
No blockchain team needed. No technical complexity. No infrastructure overhead. We build, launch, and manage the technical platform while you focus on designing collections and building brand love.
Prove Impact First
6-week pilot with real customers and real purchases. Track repeat purchase rate, average order value, customer lifetime value, social engagement, and brand advocacy. Scale only when the data proves ROI.
Fashion Industry Standard:
Full token-powered customer loyalty integrated with your ecommerce, email, and social platforms in 6 weeks, with zero disruption to current operations, zero internal engineering burden, and measurable ROI from your next collection drop.
How Fashion Brands Use Tokenized Loyalty
Real use cases across luxury, streetwear, DTC, and sustainable fashion
✨ Luxury Fashion
Build exclusive communities around your heritage brand. Reward high-value customers for purchases, private sales, and brand events. Tokens unlock runway show access, personal styling, exclusive previews, and bespoke experiences that reinforce luxury positioning.
🔥 Streetwear & Hype
Create drop scarcity and community hype. Reward early supporters, brand advocates, and resale-avoiders. Tokens unlock early access to limited drops, exclusive colorways, collaborations, pop-up events, and behind-the-scenes content. Build Supreme/Palace-level demand.
🛍️ DTC Contemporary
Drive repeat purchases and customer lifetime value. Reward purchases, reviews, social shares, and referrals. Tokens unlock free shipping, birthday gifts, VIP customer service, styling sessions, and first access to sales. Turn one-time buyers into brand advocates.
🌱 Sustainable Fashion
Reward conscious consumers for values-aligned purchases, resale participation, and sustainability advocacy. Tokens unlock transparency reports, supply chain tours, repair services, trade-in programs, and community events. Build Patagonia-level brand loyalty through shared values.
Increase in repeat purchase rate
Lift in average order value
Growth in UGC and social engagement
"Token loyalty transformed our top 10% into a community that drives 65% of our revenue. They spend more, refer more, and create content like it's their brand too."
— Emma Zhang, Founder @ Contemporary DTC Brand
"We built Supreme-level hype without the Supreme budget. Token holders get first access to drops and they've become our most powerful marketing channel."
— Jordan Lee, Creative Director @ Streetwear Label
The Fashion Brand Loyalty Pilot
6 Weeks. Real Customers. Real Purchases. Measurable ROI.
🛡️ No ecommerce disruption. No checkout changes. No operational complexity.
Your Pilot Includes:
Strategy Workshop — define your brand loyalty goals, customer segmentation, and success metrics tied to your collection calendar.
Platform Integration — connect Shopify, Klaviyo, Instagram, social channels, and influencer platforms.
Pilot Launch — real customers earning tokens for real purchases, with real-time tracking of repeat rate, AOV, LTV, and brand advocacy.
⏰ Limited to 3 fashion brands per quarter — Book before your next drop
Why Fashion Brands Trust Us
We understand fashion culture. We protect customer data. We drive repeat purchases.
After years of empty fashion NFT promises, we rebuilt loyalty for brands: real customers, real purchases, real LTV growth.
"We help fashion brands transform their best customers from repeat buyers into brand stakeholders who drive word-of-mouth, UGC, and sustainable growth."
Frequently Asked Questions
Everything you need to know about fashion brand loyalty
How does tokenized loyalty work for fashion brands?
Token-powered loyalty rewards customers for purchases, social shares, UGC content, reviews, referrals, and brand advocacy. Customers earn tokens that unlock early access to drops, exclusive colorways, VIP shopping experiences, styling sessions, brand events, and real value that grows with your brand.
How do you integrate with ecommerce platforms?
We integrate seamlessly with Shopify, Shopify Plus, WooCommerce, Magento, and custom ecommerce platforms via API. We also connect with Klaviyo for email, Instagram for social commerce, and influencer platforms. No migration required - loyalty layers on top of your existing stack.
Can this work for luxury brands and streetwear?
Yes. Our platform works for luxury fashion houses building exclusive communities, contemporary brands driving DTC growth, streetwear labels creating hype and scarcity, sustainable fashion brands rewarding conscious consumers, and fashion marketplaces connecting multiple brands.
What about influencer and ambassador programs?
Tokenized loyalty enhances your influencer strategy. Reward brand advocates and micro-influencers with tokens for authentic content, referrals, and community building. Tokens create transparent, performance-based compensation beyond traditional affiliate commissions.
What results do fashion brands see?
Fashion pilot data shows 40-60% increase in repeat purchase rate, 35-50% lift in average order value, 45-55% increase in customer lifetime value, 4x growth in social engagement and UGC, and significantly higher brand advocacy. Top customers become your marketing engine.
Turn Your Customers Into Your Brand Advocates.
Ready to reward your brand advocates?