· INSIGHTS · · STUDIO NOTES
What we're learning as the agent era arrives.
Definition-first writing on agentic commerce, AEO, and the lifecycle being rebuilt for agents. Written to be cited.
- Answer Engine Optimization
SEO is becoming AEO: what changes when an agent does the searching
Answer Engine Optimization is replacing SEO as AI agents shop on behalf of consumers. Here is what AEO is and what brands do about it now.
May 22, 2026 · 5 min read
- Studio Notes
Studio, not agency: why the model matters in the agent era
A studio ships working capability and owns the IP behind it; that model matters more in the agent era. Here is what a studio does differently and why it compounds.
May 14, 2026 · 5 min read
- Standards
Building on the standards: UCP, x402, and the open agent stack
Agentic commerce is forming around open standards: UCP for the cart and checkout, x402 for payments. Here is how the open agent stack fits together and why it is open.
May 4, 2026 · 5 min read
- The 2026 Landscape
The agentic commerce landscape in 2026: who is building what
A map of agentic commerce in 2026: the players across discovery, search, commerce, and payments, the standards forming, and where the open edges are.
April 24, 2026 · 5 min read
- Answer Engine Optimization
What gets cited: structuring a brand so agents quote it
Getting cited by an AI agent comes down to four things: structured data, verifiable claims, a citable point of view, and machine-readable identity signals. Here is the work.
April 15, 2026 · 5 min read
- Agentic Commerce
Autonomous checkout: when the agent owns the cart
AI agents now fill carts and complete purchases on a consumer's behalf. Here is how autonomous and in-chat checkout work, and what a brand does to be transactable.
April 6, 2026 · 5 min read
- Discovery
What your brand looks like to a shopping agent (and why most get skipped)
When an AI agent shops on a consumer's behalf, most brands get skipped at the moment of decision. Here is what the agent sees and how to get surfaced.
March 27, 2026 · 4 min read
- Loyalty
The layer the agent checks first
Before an AI agent discovers a single product, it reads loyalty state to decide which brands make the consideration set. Here is how that identity handshake works.
March 19, 2026 · 5 min read
- The Lifecycle
The five-stage commerce lifecycle, rebuilt for agents
The five-stage consumer commerce lifecycle is being rebuilt for AI agents. Here is what changes at each stage.
March 9, 2026 · 6 min read
- Software as a Cooperative
Software as a Cooperative: the third way past SaaS and custom builds
Software as a Cooperative (SaaC) is the 2026 model where users and partners share ownership of the software they depend on. Here is what it is and why it matters.
February 27, 2026 · 5 min read